Elsa Ferguson is the new Digital Content and Graphic Design Specialist for NW MHTTC and UW SMART Center. She is excited to visually engage in the school mental health world to assist in delivering practical, inclusive, uplifting, and empowering content and imagery. She has over 13 years of non-profit experience in various sectors, including nutrition/food insecurity, public health, cancer care, event planning and tech industry, which gives her a unique perspective to her work.
Over the past two years she has been working for herself, having started her own small business called What Else Designs, LLC, providing graphic design, creative direction, brand development, communications planning, and content marketing strategy to entrepreneurs, small businesses, state, and government agencies. Her recent projects over the past years include contributing to Washington State Department of Health’s statewide mental health campaign, A Mindful State; illustrating and designing a data report for Public Health – Seattle & King County’s Best Starts for Kids, King County Communities Speak Their Truth About Racism; illustrating and developing an educational training material for environmentally safe homes for Public Health – Seattle & King County’s Community Clean Air Ambassador Pilot Program.
Elsa has a B.A. in Nutrition & Public Policy and a minor in Adult Education from Alverno College in Milwaukee, Wisconsin.
Outside of work Elsa enjoys spending time with her family and friends, traveling, eating ice cream and delicious meals, and cheering on her favorite sports teams Kansas Jayhawks (Basketball) and the Seattle Seahawks.